Since its inception in 1990, the Altadex strategy has focused on meeting customer needs for domestic or residential irrigation products, with a wide range of products.
At Altadex, being aware that in the 90s customers were unaware of the DIY (Do it Yourself) concept, we were pioneers in introducing it to the sector, to the detriment of the traditional practice of "counter sales". We convinced our customers that the product had to sell itself on the shelf thanks to its packaging. This packaging that not only protects the product, but also becomes a manual or guide with simple and practical instructions on its use, making its "self-sale" possible. That is why marketing and design have always been a maxim for us. We are proud to say that our products are presented with an attractive and didactic design, with the intention of captivating the end customer.
In 2005, given the exponential growth of the company and to adapt to it and to the demand for quality of service, we outsourced logistics, which has allowed us to grow as demand grew.
Virtually all of the large DIY stores, garden centers, hardware groups and independent clients in both Spain and Portugal have part of our catalog on their shelves and in some cases the brand equivalent white we make for them.
In 2009, after almost 20 years of experience, we began a new stage. Aqua Center Europa and Altadex Land merge, giving rise to the new Altadex S.A. that you know today We expanded our social capital, our team of professionals, our alliance with logistics providers and our product portfolio, including garden items, artificial hedges, planting products, greenhouses, furniture covers, ponds, pumps and their accessories, as well as outdoor air conditioning systems and animal repellents.
In 2016, thanks to different alliances and the establishment of offices and factories in China and Taiwan, we have been improving our portfolio and our costs and influencing the quality of the products
These changes have allowed us to achieve the quality-price ratio demanded by the sector together with a logistics service capable of putting the product at the customer's home with delivery times of close to 50 hours, from the moment the Orders are recorded in the system.
Altadex S.A. In this way, it is configured as a provider with a global approach in the garden market, adapting to the different needs of customers in an increasingly demanding market.
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