BRITA was founded in 1966 by Heinz Hankammer in Germany. The company, initially called AquaDeMat, began with the goal of improving the quality of tap water.
The inspiration came from the need to improve the water used in car batteries. This led to the development of the first water filter jug in 1970, which Hankammer named BRITA after his daughter. The first products were handmade in Hankammer's garden and quickly became popular for their ability to reduce limescale and improve the taste of water using ion exchange resin and activated carbon filters.
During the production In the 1970s, BRITA continued to innovate and launched the first water filter pitcher for home use, obtaining a patent for it. In the 1980s, the company expanded internationally, starting in Europe and then North America. During this period, BRITA introduced its first commercial water filters and established subsidiaries in several countries, laying the foundation for its current global presence.
In the 1990s and 2000s, BRITA introduced several technological advances and new product lines. In 1999, Markus Hankammer, son of the founder, took over as CEO and continued to drive the company's innovation. BRITA launched products such as the electronic cartridge change indicator and the MAXTRA filter cartridge, which became widely known for their effectiveness in water filtration. Additionally, the company began to focus on sustainability, establishing a recycling program for used filter cartridges.
In recent years, BRITA has expanded into the Asian market and improved its products with filtration systems modern and integrated water systems. The company celebrated its 50th anniversary in 2016, marking its evolution from a small family business to a leading global water filtration company. BRITA's product range now includes professional-grade water filter jugs, bottles, faucet accessories and filtration systems for various industries.
Today, BRITA operates in 69 countries on five continents, with factories in Germany, Great Britain, Italy and China. The company employs more than 2,200 people worldwide and continues to lead the market with innovative solutions for both domestic and commercial water filtration needs.
BRITA remains committed to sustainability and responsible use of water . The company's EcoSmart technology helps reduce water and energy consumption, while QuickClean technology ensures easy maintenance and long product life. BRITA's efforts in recycling and sustainable practices underscore its dedication to preserving natural resources while providing high-quality water filtration products.
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