HAIER products

Since its establishment in 1984, the company has been led by the same CEO, Zhang Ruimin, who has always had a clear goal: to manufacture high-quality and reliable products. In the first year of his appointment, his radical action of smashing fridges with a sledgehammer in front of employees in response to complaints about defective fridges has been recognized as an important cornerstone of the brand.

Since then, the company has evolved with the changing requirements of the modern world and today's consumer, leveraging its core values of quality and reliability to offer premium, innovative and modern products.

They are known to make life easier for customers only by staying close to them and listening to their needs and wants. Their commitment to continuously update and expand their product range has made them a life partner for their customers and the number one home appliance brand in the world for ten consecutive years.

Haier's goal is to offer the highest quality, cutting-edge products that respond to the changing needs of modern homes, ultimately giving its customers more time to spend on what is really important to them.

To ensure that they respond to the real needs of consumers, they believe that the home should be their main research center. Only in real homes can they truly observe and understand consumers' changing domestic habits and demands. Through this closeness, Haier is able to maintain "zero distance" between the innovations of its engineers and the lives of its consumers.

By paying this attention to the home, they can achieve their ultimate goal: giving their customers more time to spend on what's really important to them. Manufactured from premium materials by highly-skilled engineers, their products feature the latest technological innovations to make them easy to use, efficient, and time-saving.

They have R&D centers on five continents, whose sole mission is to create solutions capable of returning their customers' valuable time. For this reason, 4% of its turnover is reinvested exclusively in innovation.

Haier's "zero distance" approach is what ensures they can consistently provide their customers with products that help them with the changing needs of everyday life. Thanks to this philosophy, they are able to continuously develop their product range and ensure that it adapts to the changing rhythms of modern homes.

Although Haier has only been present in Spain since 2007, they have been manufacturing household appliances around the world for more than 27 years with notable success. This has allowed them to be the first brand in the world for the last 7 years in sales of refrigerators, washing machines and wine coolers according to Euromonitor.

Haier offers consumers a wide range of products that include washing machines, refrigerators, dishwashers, dryers, air conditioning, televisions and latest generation smartphones. The brand encourages customers to discover how its products can make their lives easier and more stylish.

Haier Iberia has an extensive network of technical services in Spain and has a technical center located in Madrid, which gives customers peace of mind when buying one of their products. Since its inception, offering the best service has been part of the brand's DNA.

The fundamental values of the brand, such as quality, design and innovation, are present in everything Haier does in Spain to offer valuable products to its customers.